Cygnet Digital presents
Twist perspectives
Talk with experts. Explore what's possible.
How you see things shapes what you can solve. Join us at Twist Museum for an afternoon of conversation, challenge, and fresh perspective. You'll meet industry leaders across email, CRM, payments, websites, supporter journeys, people and culture. Ask questions, test ideas, and take away thinking you can actually use.
Meet the experts
During the Ask session you'll move freely between expert areas. Each area is led by specialists ready to explore your questions, challenge your assumptions, and share what they're seeing across the sector. Below you'll find the areas available, the questions worth exploring, and the people you'll be talking to.
Solution design
Key questions
- Does your charity's application suite impact your mission? If so, how?
- If all your currently used software applications (eg email marketing, CRM, fundraising) disappeared overnight, would you rebuild your solution how it is?
- We call a CRM the central source of truth, but if yours went offline for 48 hours would your mission stop or would it only be certain teams that noticed?
Alexa TuckerStrategic Operations & Project Management
Key questions
- In the last two years, what do you think has been the most common trigger for operational change within your organisation?
- Could you find out in less than 10 minutes when all of your software contracts are due for renewal, and the notice period for termination?
Experts
People & Culture
Key questions
- If your end users gave you a list with 20 requirements for a new piece of software, how many do you think would be appropriate for the problem being solved?
- If you asked two people in different roles with interconnected processes how another team worked, how confident would they be in explaining it to you?
Experts
Supporter Journeys
Key questions
- What percentage of your current supporter journey do you think is driven by what your software allows you to do vs. what you actually want to do?
- Do you think that if ten different supporters followed the same email series, they would all have an experience that is most effective for their relationship with you?
- If you could design the perfect supporter journey with unlimited resource to facilitate and without any manual work required, what would it look like?
Websites
Key questions
- Does your website reflect who you are today as an organisation, or is it still shaped by how you were structured when it was last rebuilt?
- Do you feel that your current website architecture allows you to deliver the experiences that your supporters and customers expect?
- Thinking about headless architecture, does that feel like freedom to design an ideal solution, or an unstructured chaos in managing multiple back ends?
Experts
Payments and reconciliation
Key questions
- From the lense of a supporter, how much friction exists in their online donation journey as of today?
- What percentage of eligible donations do you think Gift Aid has being claimed on in the last 12 months?
- How do you balance the need for security measures with the desire to make the donation process as frictionless as possible for your supporters?